empower your website

Search Engine Optimization (SEO) - is the process of improving the volume or quality of traffic to your web site from search engines through organic search.

Organic Search Results -  The websites that are listed on search engines that are not paying to be listed are known as organic or natural searches.

Analytics - measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

Pay per click (PPC) - These are advertisements that display in addition to Organic results on search engines.  Advertisers only pay for the ad when someone clicks through to the website. 

Content Management System (CMS) -  designed to simplify the process of publishing content to your website

Search Engine Marketing (SEM) - the process of using search engine optimization, PPC, social media, and other methods that will increase exposure and traffice to your website.

Google Analytics - Free tool for monitoring the traffic your website is receiving.  Use this information to improve the layout and content of your website.

MailChimp - Free email marketing tool for a list of up to 500, and send 3000 emails a month.  Easy to use. Great for getting started.


We We Tool - Free tool that will analyze the content of your website to determine how much is focused on your customers and what percentage is self focused.


Position Tool - This site allows you to research if your website is indexed within google for a particular keyword.

Google's Search Engine Optimization Starter Guide - Great tips from Google on how to improve your site for better search results.

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